The most underrated market in the financial system is the Money Market. The Money Market is the market where Short-Term Interest-bearing financial products are invested in or borrowed from by various role-players. The product offering in this market is extensive. All Insurers, Asset Managers and Banks invest in the Money Market due to the liquidity and regulatory requirements. Direct transacting in the financial markets requires extensive market and product knowledge to optimise returns. This expertise allows direct investors to deliver returns above the vanilla investments available to retail investors by avoiding a layered fee structure.

